Learn More About Telecom LBS (Active LBS)

Active location-based systems have a wide range of applications, from navigation and transportation to location-based marketing, emergency services, and social networking, offering real-time, context-aware services tailored to users' locations and preferences.
Active location-based systems involve direct interaction with users or devices to provide real-time or targeted location-based services. The accuracy is between 50-200 meters
Here are details about active location-based systems:

Real-Time Interaction

These systems actively engage with users or devices to provide immediate and dynamic location-based services, often relying on continuous updates or feedback.

User Input or Queries

They might require user input, such as specific queries or requests for location-based information, which triggers the system's response.

Precision and Accuracy

Active systems often aim for higher precision and accuracy in determining location, as they might rely on live data from GPS, cellular triangulation, or other real-time positioning technologies.

Customized Services

They offer personalized or tailored services based on the user's real-time location, preferences, or specific requirements.

Proximity-Based Notifications

These systems can trigger notifications or alerts based on a user's proximity to specific locations, enabling geofencing capabilities for targeted messaging or services.

6. Dynamic Updates

They continuously update and adapt to changes in the user's location, providing relevant information or services as the user moves.

Transactional Services

Active location-based systems often facilitate transactions or interactions based on the user's location, such as check-ins, bookings, or location-specific purchases.

Navigation and Directions

They provide real-time navigation, turn-by-turn directions, and route optimization based on the user's current location and destination.

Dynamic Content Delivery

These systems deliver dynamic content like location-specific advertisements, promotions, or information based on the user's real-time location.

Security Considerations

Active location-based systems must prioritize user privacy and security, often requiring explicit user consent for location sharing and implementing robust security measures to protect location data.

Learn More About Telecom LBS (Passive LBS)

Passive location-based systems leverage historical location data to extract insights, analyze patterns, and offer contextually relevant information without real-time user interaction, contributing to various fields such as marketing, urban planning, and data-driven decision-making with an accuracy between 25-200 meters.
Passive location-based systems collect and analyze location data without requiring direct interaction with users in real-time. Moreover, Passive Location Based Services (LBS) is a potential major source of revenues for mobile operators. LBS is a way for the operator to differentiate on the market, reduce churn and increase revenues. It can provide complete traffic density information for:

Law Enforcement

by solving almost any type of crimes and boosting the investigation by identifying all subscribers locations at any time using any type of devices (Smart and Old devices). This system allows Law Enforcement Agencies to predict future events by analyzing the devices behavior and go step ahead before the crime takes place.

Network planning

with a resolution that is suitable for small cell deployment planning.

Workforce/Fleet Management

By monitoring the workforce and assigning tasks based on location and on the tasks already assigned to the employee. This allows for very efficient logistics management, improving the service offered to customers while at the same time reducing cost.

Location based mobile advertising

further increases relevance of the communicated message and provides efficient content delivery, e.g. provide the related promotion info to the users who are nearby the site of activity, instead of broadcasting the message to everyone.

Location statistics

used to show the consumers geographic distribution and movement patterns used in profiling customer behaviors, further increasing relevance and click-through rates.

Location analytics

is the aggregation and analysis of the location information to identify trends that will enable new services. Location analytics is a promising field for operators and their partners that have thus far mainly relied on costly and time-consuming interviews for gathering information about movement and other characteristics of populations. Instead of sticking on individual persons, location analytics aims on bulk of location data from large population groups to gain new insights. Independently, or together with other information such as demographic information, customer profile, network data and geographic information, location analytics is used for diverse purposes (such as smart city planning and traffic monitoring by public authorities, site selection in the retail industry, mobile broadband promotion, and network optimization by operators themselves).
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